"What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."
Dan Wieden President Wieden & Kennedy
"This book is full of stories from great presenters. I know many of them. Three are on my list of the top people I've ever heard present. Peter Coughter is the best of them. Every creative person, every account person, every client, every Marketer everywhere should read this book. It is essential to selling your ideas."
Pam El VP, Marketing State Farm
"So you've spent hours, days, and weekends working on your next big idea? Well, all your work may count for diddly squat if you can't sell it. That's where Coughter's book can help. It's like getting one of his valuable Workshops in book form."
Luke Sullivan Chair, Advertising Department Savannah College of Art and Design Author of Hey Whipple, Squeeze This
"Peter Coughter is not only a master of the pitch, he's an outstanding teacher. Read what he writes, and then read it again. This book is a gem."
John Adams Chairman Chief Executive Officer The Martin Agency
